What is The Inclusion Quotient?
The Inclusion Quotient (iQ) represents an approach to DEI that focuses on two key perspectives on DEI.
Inclusion as the primary pillar and foundation of truly diverse, equitable,and inclusive organizations.
Mission, Vision, Values …Culture/DEI…Brand attributes/positioning are all interconnected and vital components of building and sustaining healthy and successful organizations.
My work focuses on uncovering the value of the “INCLUSION QUOTIENT” (iQ) through two key
points of understanding.
Building an inclusive culture requires personal engagement and self-reflection in a professional context to foster collective growth for impactful and sustainable organizational change.
The real change around DEI happens at individual and very personal levels through changes in thinking, behavior, and personal accountability.
Overall, I advocate for a more expansive view of inclusion that embraces the experience at an individual, communal, and societal level…driving impact beyond the employee base to consumers, stakeholder’s, suppliers, and communities beyond the “organizational walls”. Inclusion is a mindset and approach to organizational culture that ideally should function as an authentic expression of your brand mission, vision, and values internally and externally.
Services & Consultation
Key areas of exploration and consultation include:
DEI “The Basics” – Overview of Diversity, Equity, & Inclusion concepts and principles including organizational implications/best practices
DEI strategy – Building/optimizing Diversity, Equity & Inclusion strategy and programs within organizations
Practicing Equity & Inclusion as an integrated expression of the brand
Marketing and Communications to reach and engage diverse consumer segments
Speaking engagements – “The value of the Inclusion Quotient”
Meet Dwayne Maddox
I have spent 15+ years working in various areas of Marketing & Advertising. My career has included a wide range of roles with expertise in sports and entertainment partnerships as well as inclusive planning with integrated approaches to reaching diverse consumers.
As part of my evolving career and professional interests I have focused on the connections between brand, culture, and inclusion. I have earned certification as a Diversity Practitioner as well as a Graduate Certificate from the Northwestern School of Education & Social Policy focused on Leading Equity & Inclusion in Organizations.
Please see my LinkedIn profile for more information.
